screens are everywhere.

Motion is replacing static at every turn. But it’s not enough to just move — it’s the story that movement tells that matters. Today’s customers don’t just buy from brands — they join them. They want to know the mission, feel the purpose, and believe in what you stand for. 80% of internet traffic is in video format. Is your brand moving?

How It Moves (HIM)  is an artist-owned motion branding studio

Built to help brands of all sizes show up with clarity, style, and meaning. Big companies with bottomless budgets may be on every screen, but they’re not the only ones with stories worth telling. HIM is here to level the playing field — equipping small and mid-sized brands with high-impact motion that competes with the best.

We’ve combined decades of creative experience with modern tools to deliver premium storytelling without the bloat. Our mission is to liberate static design and enrich our visual culture by filling the world’s screens with stunning, story-driven visuals that move people.

Because in the end, it’s not just motion that matters — it’s How It Moves.

HIM was founded by Danny Sforza, Lucas Laur, and Julian Kay. The three best friends anyone could have with wildly different backgrounds and one shared mission: Make brands move. A perfect mix of styles, personalities, and skills, the trio brings a unique energy to everything they touch.

WHY WE STARTED MOVING

  • Danny Sforza

    CO-FOUNDER

    (he’s older than he looks—but we’re not saying by how much) After studying fine art at Penn State, Danny blended his love for motion and design into a career that’s taken him across disciplines, cities, and creative challenges. Currently Danny resides in San Diego and can be found in or around the ocean with his wife and dog.

  • Julian Kay

    CO-FOUNDER

     (he’s exactly as old as he looks) is an Arizona native now based in Los Angeles who loves to draw. When he’s not sketching ideas, he’s shanking golf balls or hanging with his wife and daughter. A childhood chess champion (his peak?), he now channels that strategic brain as our Strategist and Illustrator.

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • Lucas Laur

    CO-FOUNDER

    (also deceptively youthful) is a pink-haired (as of now) Arkansas native who moves as often as hair color changes.. Like his graphics (and his hair), he’s always in motion—our design and animation GURU, and an absolute machine.